Book Review: Lean Customer Development: Build Products Your Customers Need by Cindy Alvarez

Book Review:  Lean Customer Development: Build Products Your Customers Need by Cindy Alvarez: Publisher- O'Reilly: ISBN- 13: 978-1449356354

I got a chance to look into unedited version of Lean Customer Development book by Cindy Alvarez. Book will be released in April 2014. The Book will be handy reference guide of best practices for customer development.

Lean Customer Development relies heavily on “The Lean Startup” by Eric Ries and Steve Blank’s “The Four Steps to the Epiphany”. Book has eight chapters and appendix with full of questions which should be asked while working with prospects.

The book is not focused on any specific type of product – software or hardware or service but in general which make is valuable and will appeal to wider audience.

My favorite chapter in the book is “Who Should I Be Talking To?” where Cindy clearly outlines pathway to who, where, when, and how of potential customers interactions.

 
I am waiting for official release of book.

Disclaimer: I did not get paid to review this book, and I do not stand to gain anything if you buy the book. I have no relationship with the publisher or the author. I got electronic format of book from publisher for review.

Further reading: There are several books on similar topic. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation toCreate Radically Successful Businesses, The Four Steps to the Epiphany, Business Model Generation: A Handbook for Visionaries, Game Changers, andChallengers, and many more

One can get more information about book and related topics from:

1. Amazon: http://www.amazon.com/Lean-Customer-Development-Products-Customers/dp/1449356354
2. Publisher -- Oreilly http://shop.oreilly.com/product/0636920028253.do