Book Review: Designing for
Behavior Change: Applying Psychology and Behavioral Economics by Stephen Wendel:
Publisher- O'Reilly: ISBN- 13: 978-1449367626
Designing for Behavior Change is a theoretical book with full of practical wisdom.
Book explores human conscious and sub conscious
mind and set path for designers to design products to influence behavior change.
Stephen (@sawendel) weaves analytical data with human behavior and led the readers to apply tools and techniques to overcome behavior change obstacles.
The book is written as self-help book like “The 7 Habits of Highly Effective People” which walk through change and how to convert them into your benefit.
Further reading:
Stephen (@sawendel) weaves analytical data with human behavior and led the readers to apply tools and techniques to overcome behavior change obstacles.
The book is written as self-help book like “The 7 Habits of Highly Effective People” which walk through change and how to convert them into your benefit.
Though book is voluminous (approx. 400 page) but not boring
and easy to read and comprehend. Book is must for any produt designer.
Disclaimer: I did not get paid
to review this book, and I do not stand to gain anything if you buy the book. I
have no relationship with the publisher or the author. I got electronic format
of book from publisher for review.
Further reading:
- http://blogs.hbr.org/2010/03/design-to-change-behavior-tips/
- http://www.implementationscience.com/content/6/1/42
One
can get more information about book and related topics from:
- Publisher -- Oreilly
http://shop.oreilly.com/product/0636920030201.do
- Amazon -- http://www.amazon.com/Designing-Behavior-Change-Psychology-Behavioral/dp/1449367623
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