Book Review: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen: Publisher- McGraw-Hill: ISBN- 13: 978-0071762342
Likeable Social Media, is an successful attempt by Dave Kerpen to explain usage of Social Media, especially facebook to maximize the business benefit any marketing strategy.
Dave has used examples from his experience which most of the experts (sic!) from Social Media Marketing domain lack. The book is clearly written with lots of examples woven. Each chapter has exercise in the end which encourages readers to act on the learning’s.
This book is must read for any business owner, social media marketing executives.
Disclaimer: I did not get paid to review this book, and I do not stand to gain anything if you buy the book. I have no relationship with the publisher or the author.
Further reading: Numerous books
One can get more information about book and related topics from:
1. Amazon: http://www.amazon.com/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/
2. Presentation at Slideshare: http://www.slideshare.net/bostonmike/likeable-social-media-how-to-delight-your-customers-create-and-irresistible-brand-and-be-generally-amazing-on-facebook-and-other-social-networks
3. Author’s company: http://www.likeable.com/
Likeable Social Media, is an successful attempt by Dave Kerpen to explain usage of Social Media, especially facebook to maximize the business benefit any marketing strategy.
Dave has used examples from his experience which most of the experts (sic!) from Social Media Marketing domain lack. The book is clearly written with lots of examples woven. Each chapter has exercise in the end which encourages readers to act on the learning’s.
This book is must read for any business owner, social media marketing executives.
Disclaimer: I did not get paid to review this book, and I do not stand to gain anything if you buy the book. I have no relationship with the publisher or the author.
Further reading: Numerous books
One can get more information about book and related topics from:
1. Amazon: http://www.amazon.com/Likeable-Social-Media-Customers-Irresistible/dp/0071762345/
2. Presentation at Slideshare: http://www.slideshare.net/bostonmike/likeable-social-media-how-to-delight-your-customers-create-and-irresistible-brand-and-be-generally-amazing-on-facebook-and-other-social-networks
3. Author’s company: http://www.likeable.com/
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